Many people launch a business around an idea that excites them at the time or may seem like a lucrative opportunity. Yet, all too often they seem to lose interest when they don’t see an almost instant return. Has this ever been you? When was the last time you asked yourself, “Is this my passion? Do I love what I’m building? Do I love it enough to continue doing this forever?” The reason we read book after book about passion being the key to every successful business is becaus